Posted by Roger E. Edison | Posted in Arts & Crafts | Posted on 02-03-2010
Tags: blog, blogs, crafts, labels, sewing
5 Tips To Niches For Marketing Reborn Dolls
Being a great reborn doll artist does not automatically mean you will sell your dolls to the market you are interested in or at the price your dolls deserve. Marketing skills are learnt and those that understand them are the ones that dominate. Choosing your niche is an important part of a successful marketing campaign.
A niche is a smaller part of a larger market. Dominating a niche is where your traffic and therefore your profit come from.
Before you try to dominate the whole reborn doll market, choose a niche, become the expert in that niche and move on.
Below are the 5 top niches we believe are great for reborn artists.
1. Ebay is the biggest selling site for reborn dolls but it is also the most difficult to dominate as there are over 700 reborn dolls being sold at any one time. If you can learn the rules and techniques needed to get yourself onto the first pages of ebay, you stand a good chance of becoming the reborn artists who is followed by a bidding war of interested customers every time you put up an auction.
2. A Website. Using your own dedicated website or someone else in your area of expertise is also a great way to get to an extremely large market in your niche. If you are going to use someone else’s website sell your dolls, make sure their website is on the first few pages of Google or other prominent search engines. Your buyers have limited time so will be attracted to the most professional websites.
3. The Ageing. Another local untapped market is the senior citizen market and in particular the dementia patients. Dolls have been used for Alzheimer’s patients for some time with differing degrees of success. Reborn dolls that resemble real babies have been used with great success to calm and give a purpose to Alzheimer’s patients. To tap into this growing market, start with your local nursing homes and talk to the administrators and staff. Most nursing homes and Alzheimer’s associations will not have the budget to buy reborn dolls for the patients but caring families may.
4. Grieving mothers, no matter what age, have found great comfort from holding a reborn doll. To reach this market, use the resources around you from the local churches, hospitals and counselors for grief. Have a look in your community to see what is available for grieving mothers and make an appointment with the centre. Take a sample of your reborn dolls along with as much evidence that you can gather on the beneficial effects these wonderful dolls have for the grieving.
5. Consignment. Selling on consignment is yet another option for the reborn artist. There are specialist doll stores that may not be able to pay upfront for your dolls but would be happy to take them on consignment. You will receive payment when the doll is sold. Do not stop with only doll stores. Look around your area or city to find other stores that could take your reborn dolls on consignment.
Marketing is a task that needs to be done to sell anything. Even Coca Cola has to continually update their advertising to stay in the forefront of the minds of thirsty consumers!
We wish you all the best with your reborn doll business and hope that these tips will see you develop your passion into a reality.
Fran and Nicola
Fran and Nicola share many other great Internet Marketing Strategies in their Reborn Doll Web Business Book http://www.reborndollsforfunandprofit.com
About the Author
Nicola and her partner Fran run an internet publishing company bringing hobbiest globally the tolls need to get their products to the market place.
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